Lord in cricket spotlight at Edgbaston as Ashes series catches fire

Ashes Lord Combustion 2023
The Lord Combustion branding as England battle Australia in the Ashes

Commercial heating and ventilation specialists Lord Combustion Services were firmly in the sporting spotlight when England began their Ashes campaign against Australia in Birmingham.

Award-winning Lord Combustion Services, Warwickshire’s official commercial heating and hot water partner, played their part in ensuring one of the leading venues in international cricket benefitted from the highly efficient, sustainable and more effective hot water system.

The Edgbaston team turned to Lord when they needed to introduce a new water system for all areas of the stadium’s £32 million South Stand, from the player changing rooms to the kitchens and corporate hospitality rooms.

The work contributed to Lord winning a sustainability award in 2021.

With their branding on the stadium and shared with TV audiences around the world, Lord helped Edgbaston host the opening Test in cricket’s most fiercely contested rivalry.

The match saw the momentum swing between the two sides as the Ashes got under way with a bang in a match which many cricket lovers agreed was a classic.

England were ultimately disappointed after setting Australia 282 to win, with the visitors winning by two wickets in a dramatic final hour on the fifth day.

Lord will again be supporting Edgbaston on July 2, when the venue hosts the Women’s Ashes IT20, marking the first time the venue has had two Ashes matches in the same summer.

Ashes 2023 Lord Combustion Branding
Australia line up for the start of the Ashes with Lord Combustion branding in view

Managing Director Stuart Smith said the Lord team were proud to see their partnership shared with a global TV audience.

Stuart said: “We are long-term supporters of Warwickshire County Cricket Club and Edgbaston, really valuing our role as their official commercial heating and hot water partner as we help them on sustainability and environmental impact, so it means a great deal to be able to support them during big events such as the Ashes.

“We are committed to striving for excellence together and providing them with the best service we can.”

Lord’s logo is on the sleeve of Warwickshire County Cricket Club’s Royal London Cup shirt for the 2023 season.

In recognition of their partnership, club captain Will Rhodes and wicket-keeper Michael Burgess visited Lord in December at their HQ in Dudley Road East, Oldbury, to meet the team. 

Launched in 1982, the Lord team of nearly 50 staff serve customers across the West Midlands.

The company made the West Midlands Net Zero Business Pledge to reduce their environmental impact during a visit by West Midlands Mayor Andy Street to mark their 40th anniversary last year. 

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