Lord Combustion Services reach engaged cricket web audience with hot partnership

Heat Of Moment Facebook Grab

Award-winning commercial heating and ventilation specialist Lord Combustion Services proved to be hot stuff by sponsoring a popular social media campaign by Warwickshire County Cricket Club.

As Warwickshire’s official commercial heating and hot water partner, Lord Combustion Services reached more than 400,000 people by being the official sponsor of the Heat of the Moment posts on Twitter and Facebook.

Featuring highlights from performances by the current team alongside archive match winning knocks from yesteryear by the likes of Ian Bell and Jonathan Trott, the posts promoted Lord to the club’s social media audience.

Club web data showed the campaign generated 425,000 page impressions and reached 413,000 people. The posts led to 11,300 engagements, including likes and shares, with a total of 215,000 video views.

Managing Director Stuart Smith said: “We are long term supporters of Warwickshire County Cricket Club and Edgbaston, valuing our role as official commercial heating and hot water partner, so it meant a great deal to be able to promote our brand to their online audience through sponsoring the Heat of the Moment campaign.

Social campaign

“We are proud of our work with Warwickshire and always keen to showcase our work to as many people as possible, so the social media campaign broke new ground for our business.”

Ben Seifas, Head of Sales & Partnerships at Edgbaston Stadium & Warwickshire County Cricket Club, said: “Building on our long term partnership with Lord Combustion Services we were pleased to link up on the Heat of the Moment campaign to introduce their brand to our social media audience.

“Both Warwickshire CCC and Lord Combustion Services strive to find new ways of generating success so it was great to link up.”

The campaign success comes after club captain Will Rhodes and wicket-keeper Michael Burgess visited Lord’s HQ in Dudley Road East, Oldbury, in December to find out more about the company and its work for more than 1000 clients across the West Midlands including NHS and education sites.

Having opened for business in 1982, Lord has a team of 45 engineers and support staff. Lord’s partnership with Warwickshire led to the company being recognised for its work on sustainability and environmental impact having successful delivered a significant retrofitting heating and hot water projects the club’s landmark Edgbaston stadium in Birmingham.

In 2021 Lord was recognised for its achievements in reducing clients’ environmental impact by winning the sustainability trophy at the West Midlands Business Masters Awards.

Last April, the company made the Net Zero Business Pledge to reduce their environmental impact during a visit by West Midlands Mayor Andy Street to mark their 40th year in business.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest