Campaign launched to name new Lord cartoon mascot

The Lord Combustion Services Team Are Looking For The Public To Name Their New Mascot
The Lord Combustion Services team want you to name their new mascot

Award-winning commercial heating and ventilation specialist Lord Combustion Services has a new mascot to promote its work in commercial heating and hot water – and you can name it.

Oldbury-based Lord Combustion Services has unveiled a new character which the team will use to provide a public face for their work in heating, ventilation and air conditioning.

Now they want your help in naming the latest “team member”, a smiling blue flame who will appear across their website, marketing and promotional activity.

Having served customers across the West Midlands since 1982, Lord have built a reputation for sustainability, including winning a leading award in recognition of their work on introducing more environmentally friendly solutions for clients.

In their push to promote more energy efficient systems, which in turn help the environment, the new mascot will turn green when promoting their sustainability work.

To vote for the new mascot’s name, people can visit the online form:

Active role

Managing Director Stuart Smith said: “The team at Lord Combustion Services are pleased to welcome our new mascot, who will play an active role in our business by promoting the good work which our teams deliver every day for clients.

“We are always keen to engage with the network of customers and partners who follow our progress and look forward to their input in naming our ‘new colleague’ as they start work with us.”

The Lord team of nearly 50 staff serve more than 1000 customers across the West Midlands including NHS sites, schools and Edgbaston cricket ground.

Operating from its base in Dudley Road East, Oldbury, Lord is seen as a leader in its field, having signed up to the West Midlands Net Zero Pledge after being visited by Mayor Andy Street and on the back of winning three awards for its work in 2021, including the Sustainability prize at the West Midlands Business Masters Awards, organised by regional news website Business Desk.

Lord received their revalidated Defence Employer Recognition Scheme Silver Award from the West Midland Reserve Forces & Cadets Association (West Midland RFCA) in September for continued commitment to recruitment and employment policies supporting the Armed Forces community.

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